Entrepreneurship and income seeking as the basis for economic and social growth in a rural-satellite area: El Paradero de Cerro Gordo, municipality of Emiliano Zapata, Veracruz

Abstract

Enterprises are recognized as a source of local economic growth, and governments bear significant responsibility for their conception, development, and success. In an increasingly competitive world, the challenge is constant. The objective of this work is to analyze the case of a prosperous and exemplary enterprise in the Cerro Gordo community, determining the reasons that classify it as a case of social economy and highlighting the general context (economic structure) and specific context (microenvironment) that explains and conditions the emergence and nature of such an enterprise. Likewise, its pioneering character is emphasized, along with its ability to bring about changes in the food and beverage sector, fostering a significant shift in the service culture of the area, and becoming a reference point for the region. Emphasis is placed on the reported need for different actors (pentahelix) to participate in a coordinated manner to contribute to the enterprise’s success and, thereby, to local economic growth.