Keywords
Microenterprises
Grocery Stores
Resource Optimization
Marketing
Mexico Microempresas
Tiendas de Abarrotes
Optimización de Recursos
Marketing
México
Grocery Stores
Resource Optimization
Marketing
Mexico Microempresas
Tiendas de Abarrotes
Optimización de Recursos
Marketing
México
How to Cite
Valenzuela Ruiz, J., Mayorquin Jimenez, A., Ramirez Lopez, E. A., & Sanchez Quintero , Y. (2024). Optimization of resources in microenterprises: A practical approach for grocery stores. Interconectando Saberes, (18), 65–75. https://doi.org/10.25009/is.v0i18.2876
Abstract
This document addresses the optimization of resources in microenterprises, focusing on grocery stores in Mexico. A practical approach is presented to maximize the impact of marketing campaigns through efficient allocation of resources, such as budget and staff time. Digital and traditional marketing strategies are discussed, as well as the importance of connection with the local community. The implementation of a linear programming model is highlighted for making informed and profitable decisions.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Copyright (c) 2024 Jorge Valenzuela Ruiz, Anell Mayorquin Jimenez, Edwin Alexis Ramirez Lopez , Yair Sanchez Quintero